Trend Watch™

The Young Group Publishes 2017 Trend Watch™.

The Young Group, a New York and Paris based marketing company specializing in beauty, health and wellness has recently published their fifteenth annual edition of The Young Group TREND WATCH™.

The report provides marketers with off-center indicators and approaches for predicting what’s influencing consumers. What’s driving them? Where are they focused? How are they feeling?

Here’s a sample:

  •  Sustainability Goes Mainstream
  •  The Swellness Paradox
  • Communication Conundrum

There are five new trends. The Young Group has a proven track record of predicting consumer behavior. They help brands develop fresh, compelling concepts that connect with consumers emotionally. Identifying and defining global consumer drivers is a critical factor in ensuring brand relevance. The Young Group also syndicates The Young Group Beauty Brain Trust™, a study with 2,000 American female consumers.

For more information, call the New York office at 212 662 2623 or email.