The Young Group, a New York and Paris based marketing company specializing in beauty, health and wellness has recently published their nineteenth annual edition of The Young Group TREND WATCH™.
The report provides marketers with off-center indicators and approaches for predicting what’s influencing consumers. What’s driving them? Where are they focused? How are they feeling?
Here’s a sample:
- Science with a Conscience
- Made for Me
- Memories Last Forever
There are four mega trends. The Young Group has a proven track record of predicting consumer behavior. They help brands develop fresh, compelling concepts that connect with consumers emotionally. Identifying and defining global consumer drivers is a critical factor in ensuring brand relevance. The Young Group also syndicates The Young Group Beauty Brain Trust™, a study with 2,000 American female consumers.